Channel Marketing Specialist Job

Channel Marketing Specialist

Reports to Manager Title: Mktg & Communications Manager

Job Summary

The Channel Marketing Coordinator plays a key role in supporting the execution of marketing initiatives and partner programs that drive brand visibility, partner engagement, and sales growth. This role includes coordinating marketing campaigns, managing partner communications, and planning events such as trade shows, webinars, and partner training sessions on time, on budget, and on brand and message. This role assumes all responsibilities for communication to customers on matters of new products, pricing, and SKU revisions, including list creation and management. Responsible for establishing in-house connection with our customers, building and strengthening relationships, and responding to various requests.

Essential Duties & Responsibilities:

Channel Marketing Support - 60%

Collaborate with distributor, retail and OEM channels to drive channel engagement in bringing Bostik’s brand voice and value to the market

Partner Engagement

• Maintain and update partner portals with the latest marketing content and tools.
• Identify gaps in channels tools and collaborate with the marketing team to develop them
• Support partner onboarding and training initiatives.
• Respond to partner inquiries and provide timely marketing support.
• Recommend and execute selected distributor branding program

Marketing & Campaign Support

• Assist in the development and execution of channel marketing campaigns and promotions.
• Coordinate the creation and distribution of marketing materials, including brochures, digital assets, and sales enablement tools.
• Support product launches and partner communications across multiple platforms.

Reporting & Analysis

• Track and report on campaign and event performance metrics.
• Monitor partner participation and engagement levels.
• Provide insights and recommendations for improving future initiatives.

Event execution – 20%

Execute market and customer tradeshows and events on time, on budget, and brand and message

• Plan and coordinate channel events including trade shows, partner summits, training sessions, and webinars.
• Collaborate with internal teams and external partners to ensure seamless event execution.
• Track event budgets, timelines, and post-event reporting including ROI analysis and feedback collection.

Cross-Functional Collaboration – 20%

• Work closely with sales, product, and digital marketing teams to ensure alignment of messaging and initiatives.
• Support the Marketing & Communication Manager in day-to-day operations and strategic projects.

Minimum Qualifications and Education Required

Min Years of Experience

2-4 years of experience in marketing coordination with experience in the retail environment.

Education and area of focus

Bachelor’s degree in Marketing, Communications, Business, or a related field.

Competencies -Knowledge Skills & Abilities

• Ability to lead projects from concept to completion
• Detail-oriented with an eye for quality
• Strong organizational and project management skills with attention to detail.
• Excellent written and verbal communication abilities.
• Able to effectively organize, prioritize, and delegate work effectively within a team in a fast-paced environment with minimal supervision and ever-changing tasks
• Must be able to act independently, while collaborating with a variety of internal and external teams
• Leadership skills with experience and comfort in owning cross-functional projects
• Must be able to travel up to 25% of time

Physical Demands/Working Conditions

Must be able to remain in a stationary position 50% of the time