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Product Marketing Manager - Wauwatosa, WI Job


Wauwatosa, WI, United States

Employment Type:  Regular
Category:  Business / Marketing / Sales
Posting Date:  Mar 30, 2021

About Bostik, an Arkema company 
Bostik is a leading global adhesive specialist in construction, consumer and industrial markets. For more than a century, it has been developing innovative adhesive solutions that are smarter and more adaptive to the forces that shape daily lives. From cradle to grave, from home to office, Bostik’s smart adhesives can be found everywhere. With annual sales of €2 billion, the company employees 6,000 people and has a presence in more than 50 countries. www.bostik.com


This position will drive growth and manage the overall product line strategy for the Maintenance, Repair, and Operations (MRO) and Engineering Adhesives (EA) product lines in Bostik's Durable Goods business unit.  They will communicate with customers and sales people to promote the product range.  They will collaborate with Market Communications team to build effective product marketing materials. This position reports to the Business Operations Director.


Job Dimensions:

  • Manage products through the entire life cycle including new product introduction and product rationalization.
  • Define range of products, identify and analyze strategic opportunities for growth and expansion of the product range
  • Communicate product offerings, positioning, and value propositions both internally and externally
  • Build and share product marketing content to prospective customers
  • Responsible for improving the revenue and profitability of the product lines



  • Lead strategy definition and implementation for product portfolio consistent with overall market strategy.
  • Identify and analyze opportunities for growth and expansion using market research.
  • Keep up to date on competitive activity and market dynamics
  • Build business cases for new products or applications and support early stage efforts to transfer them to Sales.
  • Accelerate commercialization of our solutions by identifying and documenting compelling customer value propositions, as well as developing strategies to replicate successes across multiple customers.
  • Lead new product and new application launches within specific market segments.  Determine sales forecast of new products and new application activities.
  • Develop communication materials with the Marketing Communication Team, such as positioning, value messages, launch materials, customer presentations, sales enablement tools, customer communications and other marketing events.
  • Responsible for all activities of assigned product lines including local pricing guidance, labeling, packaging and preparing product related literature
  • Manage the local product life cycle and the product review process to rationalize unprofitable products.
  • Build a global network of Bostik professionals in order to leverage product and application knowledge regionally.
  • Represent Bostik by participating in industry and association organizations, committees, trade shows.
  • Team member for key customers and prospect generation management.
  • Complete monthly reporting requirements to communicate business results
  • Practice Safe work habits in accordance with OSHA, EPA guidelines, and Bostik-specific EHS expectations



  • Minimum of bachelor’s degree in Chemistry, Engineering, or related field.  MBA preferred.
  • 7 -10 years of proven Product Management or Marketing experience in a business to business environment. Experience with adhesives used in MRO or EA applications is highly valued.
  • Ability to work independently as well as in a team.  Strong drive.  Self starter.
  • Strong desire to win.  Highly motivated, fast pace execution. 
  • Commercially-oriented with a passion for customers
  • Excellent interpersonal, written, verbal and formal presentation communication skills
  • Must be able to make formal presentations to groups of varying audiences
  • Ability to work cross functionally as influence without direct authority.
  • Experience leading projects using Stage Gate methodology
  • Strong business acumen and analysis skills.
  • Excellent organizational, planning and communication skills.
  • Ability to establish and maintain multiple priorities.
  • Creative problem solving skills
  • Strong computer skills, with proficiency in MS Office
  • Ability to travel up to 20% of the time, including international travel (passport required).

About Bostik- Smart Adhesives 

With our eyes on the future, Bostik is driven to develop smart adhesives – enabling us to anticipate needs, create value, and shape new capabilities. We are not the right place for everyone. We ARE right for those who work collaboratively to think and act boldly beyond today. Put your potential to work to increase our collective expertise, powered by a spirit of innovation.  

As one of the largest adhesive and sealant companies in the world, Bostik designs, manufactures, and markets bonding solutions within a variety of Global Business Units: Industrial Adhesives (Converting, Assembly, Packaging, Transportation, Flexible Packaging and Industrial Laminations); Consumer and Construction (Flooring Installation Systems, Construction Sealants and Adhesives); and Nonwovens (Disposable Hygiene).  

Bostik is well positioned as part of Arkema's High Performance Materials segment. A global chemical company and France’s leading chemicals producer, Arkema is building the future of the chemical industry every day. 

Make a difference with Bostik. Build a career with purpose. Experience the impact powerful bonds can make – at a place where you can feel at home.  

Compliance: Bostik is an EEO/AA/Drug Free Workplace. 

Disclaimer: The above information had been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications.  

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