Marketing Generalist Job

Job Summary:

The Marketing Communications Generalist partners with the Marketing Communications team to support strategic initiatives that enhance the customer experience. This role contributes to outward‑facing marketing efforts across eight market teams within three industrial adhesives business units.

Responsibilities include supporting tradeshow execution, developing promotional and sales enablement materials, and managing marketing projects. The role works collaboratively with internal teams and external partners to ensure marketing activities support business objectives.

The ideal candidate can work both independently and cross‑functionally in a global, matrixed environment and thrives in a fast‑paced, agile setting with strong project management skills.

Location: Wauwatosa, Wisconsin

Essential Duties & Responsibilities:

• Create, manage, and gather feedback for marketing communications project plans ensuring alignment of resources to established goals and objectives. Track ROI for measuring effectiveness of marketing initiatives. (10%)
• Engage in various aspects related to 1. content creation, including marketing email writing and blog support as needed 2. content promotion on social media; 3. event and marketing strategy support to promote products through digital and direct channels. (30%)
• Support coordination of tradeshows including planning, logistics and execution.  On-site support of larger tradeshows to ensure effective execution. (30%)
• Support customer-facing events including external trainings and open houses. (10%)
• Support graphic design of labels and other documents, such as PowerPoint presentations for external use. (10%)
• Perform limited administrative duties as required including invoice processing and budget tracking. (10%)

Qualifications / Experience Required:

• Minimum 2 years of Digital Marketing Experience
• Bachelors degree in Digital Marketing, Marketing, Communications or business
• Proficient in MS Office (Word, Excel, PowerPoint)
• Adobe Suites experience (Photoshop, InDesign, PremierePro (or similar
• software) preferred
• Demonstrates the ability to gain the support necessary to drive successful
• projects through a matrix organization
• Excellent interpersonal, writing and verbal communication skills
• Excellent organizational skills and attention to detail
• Ability to meet deadlines, while managing multiple projects
• A self-starter that can adapt quickly to changes and re-setting of priorities
• Must show the ability to complete projects with minimal supervision
• Ability to travel 10-25% of the time

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