Market Manager - ( Product Manager) ( Category Manager) Job


Location: 

Wauwatosa, WI, United States

Employment Type:  Regular
Category:  Marketing / Business
Posting Date:  Feb 12, 2024

The Market Manager is responsible for the growth and profitability of their designated segment.  The Market Manager achieves this through defining clear go-to-market strategies, driving new product developments, and leading all Voice of the Customer efforts.  Working collaboratively with the entire Marketing Team and R&D, the Market Manager drives new product developments from the idea to launch stage.  The Market Manager works with the marketing communication team to drive demand and lead generation through clear product positioning and differentiation while working with sales to execute the go-to-market price and place strategy to achieve growth targets.  The Market Manager works closely with sales to augment market intelligence, clearly communicate go-to-market strategy, and collaborate on go-to-market strategy implementation.

 

Essential Duties & Responsibilities 

Manage and drive sales growth by ensuring product portfolio meets the needs of the market and achieves competitive strategy. – 35%

  • Drive New Product Development process.  
  • Drive the new product and service ideas generation and selection process
  • Manage portfolio of new developments to maximize growth according to market strategy
  • Build the business case for new products and champion through stage-gate process
  • Clearly define market need-based design criteria for new product developments
  • Integrate Voice of the Customer activities into new product development including deploying design criteria validation surveys, first look trials, and field trials
  • Gather market and customer needs through Voice of the Customer and represent the market and customer needs, acting as the Voice of the Customer in all activities

Manage and drive profitability – 30%

  • Product mix optimization
  • Feature set and cost optimization
  • Management of cost saving initiatives
  • Clearly articulating the feature value of products in the market to drive value pricing execution
  • Place strategies including target market segments, personas, and optimization of distributor network

Develop and maintain 3-5 year go to Market strategies – 30%

  • Current state of market including clearly defined market segments and personas
  • Product including proactively manage product lifecycles
  • Manage product pricing including gathering insight on competitive price, benchmarking features between products and competitors, and making price change recommendations based on market conditions and segment goals
  • Conduct annual go-to-market strategy refreshes including gaining support of changes from the business and cascading the update strategy across local functions and global support teams
  • Drive implementation of go-to-market strategy through collaboration with the business
  • Subject matter expert providing valuable insight internally and in the industry – 5%
  • Product subject matter expert to marketing communications, Training, Technical Service and Sales Team
  • Act as industry expert understanding competitive landscape, economic trends, forecasts and industry regulations and trade factors
  • Represent Bostik in applicable industry trade associations
  • Work with the Marketing Communication Manager to finalize competitive product positioning considering market needs, competitive offer, and marketing communication strategies
  • Contribute to marketing communications planning by clearly articulating the market segment objectives, competitive landscape, and target market/segments
     

Minimum Qualifications and Education Required

  • 5+ years of experience in sales or marketing in a B2B market
  • Bachelor’s degree, MBA a plus
  • Must be able to travel up to 30% of time

Competencies -Knowledge Skills & Abilities 

  • Financial Acumen
  • Analytical, data driven mindset
  • Able to effectively organize, prioritize, and delegate work effectively within a team in a fast-paced environment with minimal supervision
  • Must be able to act independently, while collaborating with a variety of internal and external teams
  • Leadership skills with experience and comfort in owning cross-functional projects
  • Ability to move projects from concept to completion
  • Excellent communication and presentation skills
  • Strong experience with MS Office
  • Must possess a high sense of critical thinking capabilities
  • Must be highly collaborative and have a strong sense of teamwork
  • Must be able to navigate a matrix organization serving multiple segments to optimize engagement in projects to drive results

Who we are? Arkema is a world leader in Innovative Materials for a Sustainable World with the ambition to become a pure Specialty Materials player.

We thrive as One Arkema, comprised of many businesses and brands including Bostik, ArrMaz, and more! and operating with a global reach in 55 countries with more than 21,100 employees. Each one contributes to positioning Arkema as a recognized leader of specialty chemicals and advanced materials, reporting annual sales of €11.5 billion, of which 2.6% allocated to R&D for 1,800 researchers in 16 R&D centers.

If you pursue excellence, love innovation and are inspired by challenges, we encourage you through www.arkema.com to learn more about our values – Solidarity, Performance, Simplicity, Empowerment, and Inclusion – and how we concentrate on advances in bio-based and recyclable materials, new energies, water management, electronic solutions, lightweight materials and design, home efficiency and insulation.

Reaching far beyond your discoveries!

The legal information below pertains specifically to positions posted in the United States, however we strive for diversity, equity and inclusion in all the countries that we hire.
Arkema Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Arkema Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting and hiring.

Visit our LinkedIn ,Youtube , X , Facebook ,Instagram

 

 

 

Who we are? Arkema is a world leader in Innovative Materials for a Sustainable World with the ambition to become a pure Specialty Materials player.
We thrive as One Arkema, comprised of many businesses and brands including Bostik, ArrMaz, and more! and operating with a global reach in 55 countries with more than 21,100 employees. Each one contributes to positioning Arkema as a recognized leader of specialty chemicals and advanced materials, reporting annual sales of €11.5 billion, of which 2.6% allocated to R&D for 1,800 researchers in 16 R&D centers.
If you pursue excellence, love innovation and are inspired by challenges, we encourage you through www.arkema.com to learn more about our values – Solidarity, Performance, Simplicity, Empowerment, and Inclusion – and how we concentrate on advances in bio-based and recyclable materials, new energies, water management, electronic solutions, lightweight materials and design, home efficiency and insulation.
Reaching far beyond your discoveries!

The legal information below pertains specifically to positions posted in the United States, however we strive for diversity, equity and inclusion in all the countries that we hire.
Arkema Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Arkema Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting and hiring.

Visit our LinkedIn ,Youtube , X , Facebook ,Instagram


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