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Digital Marketing Manager Job


Location: 

Home Based, Home, United States

Employment Type:  Regular
Category:  Marketing / Business
Posting Date:  Nov 17, 2022

The Digital Marketing Manager leads execution of the division’s digital marketing strategy to build the Bostik brand, increase customer engagement, and generate leads and order demand through digital means. The Digital Marketing Manager leads execution of a large portion of our digital initiatives including the website, product information management, marketing automation, digital advertising, and e-commerce.

 

Activities

 

Overall

  • Drives measurable organic web traffic growth goals

  • Publishes website content and layouts across the North American industrial brands’ websites keeping the user and mobile experience top-of-mind. Partners with internal and external web developers when necessary to assess and resolve any technical challenges with digital channels, as well as delivering requirements for or helping to implement new functionality on the websites

  • Works with Marketing Communications teams to plan and execute customer acquisition programs to our targeted customer groups that include a mix of digital paid campaigns, email, social media, and SEO

  • Project management of Industrial digital execution including setting, communicating, and maintaining timelines and priorities on every project

  • Optimizes digital spend and performance, within given budget, based on identified trends and insights

  • Oversees the work of internal digital marketing professionals and external digital agencies for projects when necessary

  • Perform administrative duties as required including invoice processing, budget tracking, etc

 

BU Digital Projects

  • Supports Marketing Communications team with execution and communication channels including, but not limited to, webinars, podcast, social media, and video creation/editing.

  • Execute Marketo operational, lead management, database cleanliness programs

 

Global Corporate Digital Projects

  • Assists in the development and continuous improvement of digital projects such as:

    • A Product Information Management (PIM) system

    • Future customer portal and distributor e-commerce platform to provide a touchless ordering system

  • Manages SEO including ongoing projects and evolving SEO strategy to technology changes

 

Reporting/Analytics

  • Leverages analytics from various sources including Google Analytics, site testing, technology tools, and industry reports to monitor, recommend, and implement optimizations and enhancements to the website and e-commerce platforms

  • Measures and reports performance of digital marketing campaigns with a regular cadence. Offers regular analysis of effectiveness of tools, develop metrics for success and best practices, delivering and executing recommendations for improvement to the Digital Marketing Manager and BU Leadership

 

Continuous Improvement

  • Maintains working knowledge of digital best practices through proactive learning 

  • Identifies continuous improvements in digital execution including recommendations on additional technologies, tools, services, and platforms to support the customer, marketing and sales

  • Tracks Bostik position relative to competitor's websites, user experience, features and share of audience

 

Context and Environment

The job involves working with internal and external teams to support the overall digital marketing efforts. The Digital Marketing Manager must be able to work autonomously as well as cross-functionally within a global, matrixed environment. They must have excellent project management skills and demonstrate an ability to work in a fast-paced, agile environment. They must be able to think strategically about overall goals while staying focused on both short and long-term tasks to drive effective business growth through digital channels. 

 

Accountabilities

  • Accountable for executing digital programs that are on target for customers and in line with the marketing and sales strategies

  • Accountable for managing complex projects and achieving on time and on budget results

  • Accountable for managing digital initiatives and achieving on time, on budget, and on brand results

 

Qualifications / Experience Required

  • Bachelor’s degree in Digital Marketing, Marketing, Communications, or Business and at least five years of experience working on digital projects in a marketing organization

  • Proficient in MS Office (Word, Excel, PowerPoint), Marketo (or similar marketing automation tool), Salesforce (or similar CRM system), Adobe Suites (Photoshop, InDesign, PremierePro (or similar software) and Jahia (or similar website CMS) preferred. 

  • Experience managing digital advertising campaigns including paid display programs via the Google Ad Network or other ad networks, with specific experience in geo-targeted campaigns and retargeting campaigns

  • Experience in improving SEO including content optimization, site architecture, keyword management, and backlinks

  • Demonstrates the ability to gain the support necessary to drive successful projects through a matrix organization

  • E-Commerce platform management experience preferred

  • Experience managing social presence preferred

  • Google Analytics certification preferred

  • Marketo certification preferred

  • Overnight travel up to 10%is to be expected, some international

 

A career with Bostik offers a collaborative work environment and supportive development to reach your career goals, with benefits starting day one as part of our competitive total rewards strategy.  Bostik, an Arkema company, is a leading global adhesive specialist in construction, consumer and industrial markets. For more than a century, it has been developing innovative adhesive solutions that are smarter and more adaptive to the forces that shape daily lives. From cradle to grave, from home to office, Bostik’s smart adhesives can be found everywhere. With annual sales of €2 billion, the company employees 6,000 people and has a presence in more than 50 countries. www.bostik.comThe diversity of our employees is an asset we value and commit to from recruitment through career management.  Bostik is an EEO/AA/Drug Free Workplace.  The above information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications


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