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Content Marketing Specialist Job


Location: 

Wauwatosa, WI, United States

Employment Type:  Regular
Category:  Marketing / Business
Posting Date:  Jul 16, 2021

AP & DG are seeking a Content Marketing Specialist to join our growing team!  The Content Marketing Specialist will support the efforts of the Content Marketing Manager to create and promote digital content that nurtures leads and contacts across Bostik’s industrial markets via marketing automation campaigns, social media channels and the Bostik website. Primary responsibilities include content creation, persona and journey mapping and social media management.

 

  • Work with cross functional teams to plan, design, write, edit and coordinate the production of marketing materials, including blogs, brochures, whitepapers, case studies, landing pages, etc.
  • Write compelling blog content targeted at specific personas/markets that align with identified objectives and needs
  • Manage Bostik’s social media channels for the industrial businesses (Facebook, LinkedIn, Twitter)
  • Support copywriting efforts for Bostik’s regional website and website content management 
  • Assist Content Marketing Manager in content creation, campaign creation and persona and journey mapping efforts
  • Serve as a Marketing Communications team representative on one of the business’ market segment teams
  • Collect, analyze and report on content marketing success via standard content marketing related KPIs, using web analytics tools, marketing automation platforms and social media management tools to inform and optimize ongoing content marketing efforts
  • Develop a content audit process to manage effectiveness and address gaps in the content pipeline by persona and journey stage
  • Produce and/or edit sales enablement materials including sell sheets, presentations, etc.
  • Research and stay current in digital marketing trends and find new ways to drive traffic
  • Work with cross functional teams to plan, design, write, edit and coordinate the production of marketing materials, including blogs, brochures, whitepapers, case studies, landing pages, etc.
  • Write compelling blog content targeted at specific personas/markets that align with identified objectives and needs
  • Manage Bostik’s social media channels for the industrial businesses (Facebook, LinkedIn, Twitter)
  • Support copywriting efforts for Bostik’s regional website and website content management 
  • Assist Content Marketing Manager in content creation, campaign creation and persona and journey mapping efforts
  • Serve as a Marketing Communications team representative on one of the business’ market segment teams
  • Collect, analyze and report on content marketing success via standard content marketing related KPIs, using web analytics tools, marketing automation platforms and social media management tools to inform and optimize ongoing content marketing efforts
  • Develop a content audit process to manage effectiveness and address gaps in the content pipeline by persona and journey stage
  • Produce and/or edit sales enablement materials including sell sheets, presentations, etc.
  • Research and stay current in digital marketing trends and find new ways to drive traffic

 

A career with Bostik offers a collaborative work environment and supportive development to reach your career goals, with benefits starting day one as part of our competitive total rewards strategy.  Bostik, an Arkema company, is a leading global adhesive specialist in construction, consumer and industrial markets. For more than a century, it has been developing innovative adhesive solutions that are smarter and more adaptive to the forces that shape daily lives. From cradle to grave, from home to office, Bostik’s smart adhesives can be found everywhere. With annual sales of €2 billion, the company employees 6,000 people and has a presence in more than 50 countries. www.bostik.comThe diversity of our employees is an asset we value and commit to from recruitment through career management.  Bostik is an EEO/AA/Drug Free Workplace.  The above information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications


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