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Korea Assembly Business Development Engineer Job


Seoul, Seoul, South Korea

Employment Type:  Regular
Category:  Sales
Posting Date:  Oct 1, 2021


Directly reports to the Korea New Business  Development Manager Durable Goods, functionally to the APAC Assembly & EA Director.


  • The Business Development Engineer (“BDE”) supports the development and the execution of a Business development plan aimed at identifying, developing and commercializing new business opportunities for the Durable Goods Business Unit in Korea on the Assembly market.
  • The BDE manages a portfolio of ongoing business opportunities and will focus and grow Bostik presence and penetration of the Assembly market in Korea.
  • The BDE defines, executes and/or requests the right level of technical service to support his/her activity and proposes new product development projects under Bostik’s stage-gate process.
  • The BDE aligns his/her action with the overall business strategy through close interactions with management within the Sales, Supply Chain, R&D, Technical Service and PLM organizations.


Business development activity 80%

  • Manages all aspects of new business development related to the Assembly applications in Korea.
  • Support market development plan elaboration and execution through Leads management, Customer projects/opportunities follow upValue chain and competitive environment determinationIP landscape determination and IP filing proposal as appropriate
  • Define, execute or request technical service as needed to support the business development activity.
  • Propose new Product Development projects under Bostik stage-gate process.
  • Propose collaborations with Arkema. (focus on TPA and Sartomer)
  • Identify and propose strategic Partnerships ideas. (JDA, JV, acquisitions…

Marketing / communication activities 10%

  • Trade shows representation, write articles, give papers, and attend conferences.
  • In collaboration with the business and marketing teams: propose and implement branding strategies.

Reporting / internal communication and processes 10%

  • Use Bostik CRM system to support and report activity. (Call reports, samples/tech service requests)
  • Write monthly activity reports.
  • Deliver activity summary presentations to peers and upper management. (Project portfolio reviews, sales meetings…)
  • Periodically exchange with Global Business and Business development teams to share experiences, information on new developments at global accounts and favour cross-fertilization between regions, markets and Bus.


  • Achieving sales & margin growth targets aligned with new product and new market development for the ongoing year.
  • NBD coordination and reporting for the Assembly market in Korea. Execute the Assembly’s Korea 5 year plan on the new business development portion.
  • Management of a healthy and diverse project portfolio (pipeline).
  • Achievement of selected milestones specific to new product development related to those applications.
  • Creation of new insights in marketplace through partnership with R&D.
  • Creation of strategic market analysis to support current customer development.
  • Development of global Key accounts in the Assembly market in Korea.
  • Responsible for YOY revenue growth according to GBU targets.
  • Work collaboratively with business, marketing and technical teams to meet objectives.


  • Bachelor’s degree in Adhesives, Polymers, Polymer Engineering, Polymer Processing or Materials Science is required; MS or PhD is a plus. MBA is also a plus.
  • Minimum of 7 years of successful Business Development or Product Management desired in the Assembly (Electronics/Mobile/Appliance) industry.
  • Proven experience working through matrix organization, pushing global initiatives to the marketplace.
  • Excellent oral and written communication skills in English with a strong understanding of various communication methods.
  • Excellent personal and interpersonal working skills.
  • Must be proficient in MS Office, Salesforce, web-site navigation and CRM software.
  • Ability to travel 30% of the time.
  • Located in Seoul is desirable.

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