Web Analytics & Digital Performance Manager h/f Job


Location: 

Colombes, Île-de-France, France

Employment Type:  Regular
Category:  Project Management
Posting Date:  May 11, 2024

Mission Details

Arkema a world player in specialty materials is recruiting a Web Analytics & Digital Performance Manager.

 

Within the Digital Transformation Department, ,you play a vital role in understanding performance and user behavior on our digital touchpoints worldwide (websites, apps, chatbot…).
You are responsible for collecting, analyzing, and interpreting data to inform data-driven decisions for digital touchpoints optimization and business growth.

 

• Implement website analytics tools and tracking mechanisms, in compliance with data privacy regulations
• Collect, clean, and analyze website traffic data, including user behavior, and key performance indicators (KPIs), using data analytics tools
• Identify trends and insights from website data to understand user journeys, content performance, and conversion rates.
• Generate clear and concise reports and data visualizations to communicate findings to stakeholders.
• Conduct A/B testing and other website optimization experiments to improve user experience and conversion rates.
• Develop and implement data-driven strategies and a comprehensive roadmap to optimize conversion rates, prioritizing initiatives based on data insights and business impact.
• Collaborate with cross functional teams (marketing, sales, development, product, IT teams…) to translate data insights into actionable recommendations.
• Oversee SEO roadmap and measure performance of SEO and marketing campaigns
• Stay up-to-date on the latest web analytics and CRO trends and best practices.
 

Required Profile

 

• Graduated from an engineering or business school.
• Minimum 5 years of experience in web analytics, conversion rate optimization or a related field.
• Strong analytical skills with experience in using data analytics tools.
• Excellent understanding of user experience (UX) principles.
• Experience in A/B testing and other conversion rate optimization methodologies.
• Experience with data visualization tools, Google Analytics, Piwik Pro, ContentSquare (e.g., Power BI) is a plus.
• Excellent communication and collaboration skills, organized, precise with a taste for detail
• Fluent in English

 

 

If you're a data-driven problem-solver with a passion for improving user experience, uncovering insights and driving business growth, we want to hear from you!

 

 

Who we are? Arkema is a world leader in Innovative Materials for a Sustainable World with the ambition to become a pure Specialty Materials player.

We thrive as One Arkema, comprised of many businesses and brands including Bostik, ArrMaz, and more! and operating with a global reach in 55 countries with more than 21,100 employees. Each one contributes to positioning Arkema as a recognized leader of specialty chemicals and advanced materials, reporting annual sales of €9.5 billion, of which 2.9% allocated to R&D for 1,800 researchers in 17 R&D centers.

If you pursue excellence, love innovation and are inspired by challenges, we encourage you through www.arkema.com to learn more about our values – Solidarity, Performance, Simplicity, Empowerment, and Inclusion – and how we concentrate on advances in bio-based and recyclable materials, new energies, water management, electronic solutions, lightweight materials and design, home efficiency and insulation.

Changing the world requires the right formula. The right formula consists of our innovative and sustainable materials, and you. Join us to develop the materials of tomorrow and make a difference together. What are you made of?

The legal information below pertains specifically to positions posted in the United States, however we strive for diversity, equity and inclusion in all the countries that we hire.
Arkema Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Arkema Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting and hiring.

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