Marketing Communications Generalist Job

Job Summary

• The Marketing Communications Generalist will work closely with the Marketing Communications Team to develop and execute strategic initiatives that will build a best-in-class experience for our customers, increase customer engagement and generate leads.  They will support a growing team with outward facing marketing efforts focused on our digital customer experience. 
• The job involves working with internal and external teams to provide overall marketing support for business goals.  The Marketing Communications Generalist must be able to work autonomously as well as cross-functionally within a global, matrixed environment.  They must have strong project management skills and demonstrate an ability to work in a fast-paced, agile environment.
• The Marketing Communications Generalist is accountable for managing projects and achieving on time / on budget results.
• The Marketing Communications Generalist will support eight focused market teams across the three Industrial Adhesives business units in AMAS as part of a Digital / Marcom Shared Services organization.
• The role has no direct reports.
• Ability to travel 10-15% of the time

Essential Duties & Responsibilities:

Digital Marketing (50%):  Executing digital programs that are on target for customers and in line with the marketing and sales strategies to drive engagement, leads, and business opportunities

• Website maintenance & execution of projects following best practices and keeping the user and mobile experiences top of mind
• Website standardization across the AMAS region (North America and Latin America country websites)
• SEO optimization
• Marketing Automation program creation, maintenance, and A/B testing following best practices
• Analytics tracking, analysis and reporting from various sources including Google Analytics, site testing, technology tools and industry reports to monitor, recommend and implement optimizations
• Project management of Industrial digital execution including setting, communicating, and maintaining timelines and priorities on every project

Content Marketing (50%):  Engaging in various forms and combinations of content creation, design, event and marketing strategy to promote our products through digital and direct channels

• Content writing & Creation of press releases, email campaigns, video scripts and other external marketing content
• Graphic design of Powerpoint presentations, infographics, labels,  and other documents for external use
• Video production & editing to create social media videos

Minimum Qualifications and Education Required

Min Years of Experience

•  At least 2 years of marketing communications experience

Education and area of focus

• Bachelors degree in marketing communications, digital marketing, marketing or communications related degree

Certifications/Trainings:

• Marketo and/or Google Analytics certification ideal

Competencies -Knowledge Skills & Abilities (KSAs)

• Proficient in MS Office (Word, Excel, PowerPoint)
• Proficient in Jahia (or similar website CMS),  Marketo (or similar marketing automation tool), Salesforce (or similar CRM system)
• Experience in improving SEO including content optimization, site architecture, keyword management, and backlinks
• Adobe Suites experience (Photoshop, InDesign, PremierePro (or similar software)) preferred
• Digital Paid Media experience with Google Ads, Meta Ads, or LinkedIn Campaign manager preferred
• Experience managing social presence preferred.
• Demonstrates the ability to gain the support necessary to drive successful projects through a matrix organization
• Excellent interpersonal, written and verbal communication skill
• Excellent organizational skills and attention to detail
• Ability to meet deadlines, while managing multiple projects
• A self-starter that can adapt quickly to changes and re-setting of priorities
• Must show the ability to complete projects with minimal supervision

Physical Demands/Working Conditions

• Mainly remote but prefer WI (ideally within 1 hr of Wauwatosa for easy access for collaboration meetings)